Employee training is a challenge for most companies because of constant service, product, staffing, market or consumer changes. Therefore, companies are always on the lookout for the best educational solutions to quickly and effectively train staff. One popular option is e-learning because it is a flexible and cost-effective answer.
HR departments are often tasked with selecting and experimenting with training options, whether for new-hire or company-wide training, regardless of experience at the organization. HR managers will appreciate e-learning because it provides centralized, concise training documentation. This allows them to easily track and evaluate the value and effectiveness of the training. E-learning solutions offer universally accessible learning resources around the clock, so HR personnel can access quizzes, podcasts, documents and video presentations at their convenience. Centralization also offers content quality and consistency, which is important because distance education does lack the traditional face-to-face interaction with an instructor. Large corporations will ensure that they present standardized information. From an HR perspective, hiring practices, internal policies and employment laws constantly change. Failure to keep up with critical legal updates may result in legal liabilities and poor employee performance, but online learning decreases these risks.
Sales personnel need to know everything about the service or product in order to establish authority, improve confidence and impress customers. The quality of sales training directly impacts company revenue in both positive and negative ways. Uninformed and poorly trained sales staff will struggle to identify prospective customer’s problems and thus be unable to convince them of how the product or service will benefit them. Finding the time to introduce mass training to sales staff is an obstacle that every company faces. Sales staff have unpredictable schedules because their time is controlled by their customer’s needs. However, e-learning platforms enable sales staff to brush up on their skills and knowledge in accordance with their own schedules. Many e-learning platforms are available on a wide range of devices, so sales staff can take courses during their daily commute or while in the field waiting on customers.
E-learning solutions aren’t just pre-recorded, self-paced modules. They also offer podcasts and interactive, real-time videos. Global marketing departments depend on continual conferencing to streamline and coordinate complex marketing campaigns. Online learning allows marketing leaders to instantly reach staff and partners located in various geographic locations. This promotes diverse collaboration and problem-solving in real-time. It also allows instant connectivity to clients and industry experts. Marketing departments can actually incorporate the concept of e-learning into their marketing content. Online solutions are eco-friendly and cost-effective, but traditional learning systems incur instructor, employee, facilities and rental costs. E-learning isn’t free, but it allows companies to save money and employee’s time while also re-using the same material for multiple batches of learners.
Customer satisfaction and engagement depends on excellent customer service. Consumers appreciate being treated with respect by competent professionals. Customer service reps who have demonstrable problem-solving and interpersonal skills will increase customer loyalty. Customer service reps perform better work when they are properly motivated and educated. When companies take the time to train and invest in their employees, it shows that they are valued members of the company. This is crucial for customer service reps, who often bear the brunt of dealing with difficult clients with unsolvable problems. E-learning platforms allow custom e-learning development, which means that management can customize programs to focus on specific skills, such as active listening or confirming understanding, but also customer feedback, such as client requests for diversity sensitivity training. E-learning also introduces an element of healthy competition through encouraging customer service reps to outperform their co-workers. This allows management to reward diligent employees who actively participate in education programs.
E-learning solutions provide management with various learning metrics that are easy to understand and easier to convert to useful reports.